For this competition, I created a brand identity for Gogiya, a Korean BBQ restaurant. I wanted the visuals to feel fun and approachable while still connected to Korean culture. The design uses a bold, rounded logotype and a pig mascot that plays into the friendly and social side of BBQ. I included Korean lettering to keep the brand authentic and tied to its roots. The palette mixes warm reds and browns with cooler tones to capture the fire and smoke of grilling while still staying playful. This project was about balancing cultural references with a simple design system that could work across menus, signage, and digital platforms. The result is a brand that feels warm, inviting, and easy to recognize.