01. about
I’m Tobi Adewale — a multidisciplinary designer and project manager with a passion for turning ideas into impactful experiences. My path has taken me from studying law at the London School of Economics to designing and managing creative campaigns in New York, where I’m completing my Master’s in Project Management at New York University.
Through my freelance work, I craft branding, digital design, and product experiences that merge strategy with imagination & creativity. My work spans beauty, tech, higher education, and lifestyle, but the throughline is always the same: design that connects people, tells stories, and sparks curiosity.
With roots in Nigeria and experiences across London and New York, I bring a global perspective that helps me navigate complexity and build work that feels both thoughtful and alive.
My hobbies include creating Notion boards, painting press-on nails & crocheting- all of which you can purchase in my Digital Shop!
02. Experience
Remote • 2022–Present
Freelance Digital Designer
Led design projects across branding, packaging, and digital media for clients in beauty, lifestyle, and tech. Blended strategy with creativity to craft visuals that resonate globally, from social campaigns to full brand identities.
New York, NY • 2024–2025
(NYU) Graphic Design Graduate Assistant
Designed and managed creative campaigns to engage prospective graduate students across digital channels. Produced social media content, podcast visuals, and event materials, while streamlining communication workflows through CMS and analytics.
New York, NY • 2024–2025
(Beauty Hut) Creative Program Manager
Served as lead designer for a fast-growing beauty retailer, building brand identity, packaging, and e-commerce assets that scaled the brand into a household name. Partnered with founders to translate vision into bold, consumer-facing design.
03. SKILLS
ADOBE CREATIVE CLOUD
FRAMER
ADOBE XD
PHOTOSHOP
MICROSOFT PROJECT
NOTION
FIGMA
GITHUB
ADOBE PREMIER PRO
MOTION DESIGN
CSS
CODE
HTML
COPYWRITING
Technical Writing
ADOBE EXPERIENCE MANAGER
MIDJOURNEY
CMS
ASANA
MIRO
WIX & SQUARESPACE
04. education
NEW YORK UNIVERSITY • 2023–2025
MS.c Project Management
Completed advanced coursework in frontend performance, component architecture, and modern development workflows. Focused on clean code, accessibility, and scalable design systems
LONDON SCHOOL OF ECONOMICS • 2016-2019
LL.B Law
Completed a hands-on program focused on JavaScript, React, Node.js, and REST APIs. Built team-based projects and deployed scalable applications using cloud infrastructure
05. Languages
English
Native Speaker
Yoruba
Native speaker
FRENCH
Beginner A1
Italian
Beginner A1
06. publications
NYU Graduate Admissions Podcast • 2024
NYU Graduate Admissions Podcast • 2024
